How to decide which business idea to pursue
One of the great things about those with an entrepreneurial mindset is having a lot of great business ideas but we all know that the true entrepreneurs amongst us are those who take their business ideas and make them real. Trouble is when you have multiple ideas it’s not always obvious which idea you should […]
The elevator pitch: Why is it hard and why is it so important?
What is an elevator Pitch? Most of us can sit down in front of a laptop and eventually, sometime later, print off an at least plausible business plan of sorts. What very few people can do, is succinctly convey their grand idea to someone, who has no relevant previous expertise and grab their attention in […]
Business Books for Entrepreneurs and Start-ups (Part 1)
Business Books for Entrepreneurs and Start-ups (Part 1) With so many people locked up at home now is a great time to catch up on some of the better business books for entrepreneurs and start ups out there.Wading through the sea of business book titles on Amazon or at your local online library can take […]
How to name a business
How to name a business. Considerations when you choose a name for your small business. Words can be powerful and it’s no different when you come to name a business. Your business name is part of your company identity. Choosing a name for your business that resonates with your audience can be a huge boost […]